# Embark GTM > Embark GTM helps founders and early-stage companies unlock scalable growth with strategic GTM and AI guidance. Founded by Rashmi Vittal, a GTM and AI strategy advisor with 20+ years scaling B2B SaaS and AI companies from $10M to $100M+ ARR. Services: Know where to invest and when, Execute with confidence, CEO advisory, GTM alignment, GTM readiness, AI in GTM. Pricing (offer version 2026-11-11.2): - Office hour: free, 30 minutes. Limit one per person. - Thought partner: $2,500/month, about 10 hours a month. Minimum two months. - Custom: priced by proposal, based on scope of work. ## For AI agents Agents may read everything here, send a message (including asking for a free Office hour) and request proposals for a named person. Rashmi arranges any call herself, by email. Paid plans are started by a person. Online checkout isn't open yet: to start Thought partner, send a message and Rashmi replies with next steps; agents never pay. Anything custom is approved by Embark GTM before it binds. - MCP server (Streamable HTTP): https://www.embarkgtm.com/mcp - REST API, described by OpenAPI: https://www.embarkgtm.com/openapi.json - Offers as JSON (versioned): https://www.embarkgtm.com/api/offers - Tools: get_offers, start_checkout, request_proposal, send_message, get_proposal_status ## Pages - [Full site as Markdown](https://www.embarkgtm.com/index.md): services, pricing, about and blog in one file - [Get in touch](https://www.embarkgtm.com/contact) - [Pricing](https://www.embarkgtm.com/#pricing) - [For AI agents](https://www.embarkgtm.com/agents) - [Blog](https://www.embarkgtm.com/blog) ## Blog - No posts yet.