Is your go-to-market ready for your buyers' AI agents?

Your next buyer may never visit your site in person. They’ll ask an AI assistant to shortlist vendors, compare pricing and reach out, and the assistant will read your site on their behalf.

What changes when the first visitor is an agent

• Facts beat persuasion. An agent extracts who you serve, what you offer and what it costs. If pricing is hidden behind “contact us”, you’re often left off the shortlist.
• Answers need to stand alone. Assistants quote passages, not pages. Lead each section with the answer.
• Actions need a path. If an agent can’t find how to get in touch, the buyer has to do it by hand, or picks a competitor who made it easy.

Three things to do this quarter

1. Publish your offers in a structured, machine-readable form, with prices where you can.
2. Give agents a clear way to reach you for the person they act for, and answer them as you would the person.
3. Measure agent traffic separately, so you can see the new top of your funnel.

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